Restaurant owners from Vaughan, Woodbridge, Richmond Hill, Maple, Thornhill and Concord are donating 100% of proceeds from sales of Smile Cookies to Hospice Vaughan this fall
TORONTO, NOVEMBER 2, 2021 – Tim Hortons restaurant owners and millions of generous Canadians across the country combined broke a new Smile Cookie record by raising more than $12 million for local charities across the country.
This year in Vaughan, Woodbridge, Richmond Hill, Maple, Thornhill and Concord local Tim Hortons restaurant owners and guests helped raise more than $102,000 to support Hospice Vaughan. The funds raised will be used for Hospice Vaughan to provide compassionate support to thousands of individuals facing a life-limiting illness, their families, caregivers or those who have experienced the loss of a loved one. Hospice Vaughan offers in-home hospice services, day programs, youth programs, caregiver respite, counselling & wellness services, grief & bereavement support, and mental health support programs and has for decades. The opening of the new Hospice Vaughan – Mario and Nick Cortellucci Hospice Palliative Care Centre of Excellence in May 2021 now allows access for those in need to the first 10-bed Hospice Residence facility & Centre of Excellence in our community. Tim Hortons owners, staff and consumers have played a key role in this milestone coming to reality. All services and programs are free of charge to the community with only partial government funding.
“We are privileged to have Tim Hortons as a long-time community supporter who continues on this journey with those we serve. Hospice Vaughan is a not-for-profit organization that is For Community – By Community. The Tim Hortons Smile Cookie campaign is vital to providing our community access to caring, dignified, and holistic support to appropriate end-of-life care for the individual, their loved ones and caregivers. The Smile Cookie campaign is truly For Community – By Community and with immense gratitude the entire team at Hospice Vaughan wishes to say THANK YOU Tim Hortons restaurant owners, staff and all of our community for their generous engagement and support.”
“Each and every year, Tim Hortons restaurant owners continue to go above and beyond to help raise funds for our annual Smile Cookie campaign and it’s truly inspiring to be a part of something so great and impactful,” says Hope Bagozzi, Chief Marketing Officer for Tim Hortons.
Tim Hortons restaurant owners across Canada will be presenting their local charity partners with Smile Cookie cheques throughout the next month.
Join Us for the Smile Cookie Campaign Cheque Presentation Photo Opportunity:
Date: Tuesday November 2
Time: 10:30 am
Location: Hospice Vaughan at 9383 Islington Avenue, Vaughan Ontario
Smile Cookie Campaign Facts
- In 2020, the Smile Cookie campaign raised $10.56 million across Canada
- The Tim Hortons Smile Cookie program started in 1996, originally raising funds for Hamilton Children’s Hospital. Twenty-five years later, the annual charitable campaign has now raised a total of more than $77 million for charities selected every year by restaurant owners.
- Nationally, Tim Hortons restaurant owners support over 600 local charities, hospitals and community programs through the Smile Cookie campaign
Join the Smile Cookie Conversation
- Use the hashtag #SmileCookie
- Tag or follow us on Instagram @TimHortons & @hospicevaughan
- Tag or follow us on Twitter @TimHortons & @HospiceVaughan
- Like us on Facebook Tim Hortons & @hospicevaughan
- Subscribe to us on YouTube @TimHortons & @hospicevaughan
- Visit TimHortons.ca/smile-cookie for a list of local charities benefiting from the Smile Cookie campaign
About Hospice Vaughan
Since 1995, Hospice Vaughan, a not-for-profit organization, has been providing compassionate support to thousands of individuals facing a life-limiting illness, their families and caregivers or those who have experienced the loss of a loved one. Our new state of the art health care facility and hub for palliative care is the first of its kind in the City of Vaughan and will enable the expansion of our wide range of psycho-social programs and services that include counselling and wellness services, in-home supports, day programs, grief and bereavement support, as well as children’s support. Hospice Vaughan — Mario & Nick Cortellucci Hospice Palliative Care Centre of Excellence, a Hospice Palliative Care Hub that includes a 10-Bed Hospice Residence and an Institute of Hospice Palliative Care. All our programs and services are offered free of charge with only partial government funding.
For more information or interview requests, please contact:
Director Communications & Fund Development – Hospice Vaughan
About TIM HORTONS®
In 1964, the first Tim Hortons® restaurant in Hamilton, Ontario opened its doors and Canadians have been ordering Tim Hortons iconic Original Blend coffee, Double-Double ™ coffees, Donuts and Timbits® in the years since. Over the last 55 years, Tim Hortons has captured the hearts and taste buds of Canadians. Tim Hortons is Canada’s largest restaurant chain operating in the quick service industry serving over 5 million cups of coffee every day with 80% of Canadians visiting one of nearly 4,000 Tim Hortons in Canada at least once a month. More than a coffee and bake shop, Tim Hortons is part of the Canadian fabric and guests can enjoy hot and cold specialty beverages – including lattes, cappuccinos and espressos, teas and our famous Iced Capps™ – alongside delicious breakfast, sandwiches, wraps, soups and more. Tim Hortons has more than 4,800 restaurants in Canada, the United States and around the world. For more information on Tim Hortons visit TimHortons.ca.