TIM HORTONS® annual Smile CookieTM campaign raises a record amount of (cookie) dough for local charities

Hospice Vaughan to receive $71,348 from Tim Hortons Smile Cookie Campaign


Woodbridge, October. 10, 2018 – There were plenty of smiles in Woodbridge, Vaughan, Maple, Thornhill and Richmond Hill during this year’s Tim Hortons Smile Cookie campaign. The simple act of buying a chocolate chunk cookie lovingly decorated with blue eyes and a cheerful pink smile raised $71,348 for Hospice Vaughan as part of a record breaking national campaign.


“We always look forward to participating in the annual Smile Cookie campaign,” says Frank and Debbie Valle, Tim Hortons restaurant owners. “I want to thank our loyal guests and dedicated team members – this year’s campaign was a huge success because of their support. The money we raise makes a real difference in our community and we’re so happy to be part of it again this year.”


This year’s Smile Cookie campaign that ran from September 17-23, supported more than 500 charities in Canada and raised a record breaking $7.8 million nationally.


“It’s amazing that the small act of buying a cookie can make such a big impact,” says Belinda Marchese, Executive Director, Hospice Vaughan. “Thank you to Tim Hortons for the partnership. We are so happy that our local community came out in support of Hospice Vaughan and we can’t wait to make a difference with the dollars raised.”


Visit www.timhortons.com/smilecookie for a complete list and to learn more about the charities that will benefit from the millions of Smile Cookies sold as part of this year’s campaign.


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About Tim Hortons
Tim Hortons®, part of Restaurant Brands International, is one of North America’s largest restaurant chains operating in the quick service segment. Founded as a single location in Canada in 1964, Tim Hortons appeals to a broad range of guest tastes, with a menu that includes premium coffee, hot and cold specialty drinks (including lattes, cappuccinos and espresso shots), specialty teas and fruit smoothies, fresh baked goods, grilled Panini and classic sandwiches, wraps, soups, prepared foods and other food products. Tim Hortons has more than 4,700 system wide restaurants located in Canada, the United States and around the world. More information about the company is available at www.timhortons.com.




About Hospice Vaughan

Since 1995, Hospice Vaughan, a not-for-profit organization, has been providing compassionate support to individuals facing a life-limiting illness, their caregivers or those who have experienced the loss of a loved one. We provide various programs and services that include in-home visiting volunteers, a day program, grief and bereavement support, counselling and wellness services and children’s support. Our services extend out to caregivers, family members and friends who also need support through their loved one’s journey and through their grief. Hospice Vaughan is now building a Centre of Excellence 10-Bed Residential Hospice that will serve an additional 200 end-of-life individuals and will support over a thousand other individuals impacted by their illness. This new facility will also house the new Hospice Vaughan Institute for Hospice Palliative Care. All our programs and services are offered free of charge.



For further information or to arrange an interview, please contact:

Shauna Duff, Regional Marketing Manager



Belinda Marchese, Executive Director, Hospice Vaughan

T: 905-850-6266 Ext. 205 M: 416-254-2397

E: belinda.marchese@hospicevaughan.com